soultrain: thepublics: THE COMING BARBARISM In a 30-page user manual, Arnell detailed how his new logo was based on “the magnetic contours of Earth,” and how it would create a “breathtaking trajectory of innovation.” Alongside mock diagrams he detailed how the “establishment of a gravitational pull” would allow Pepsi to “shift from a transactional experience to an invitational expression.” Same Pepsi taste, but a slightly different logo that was supposed to revolutionize how consumers relate to cola. But once his fee was in the bank, Arnell came out and openly mocked PepsiCo, boasting that it was “all bullshit.” This is why I love/hate advertising and the rhetoric surrounding it. Edit: This is what I think about Pepsi’s logo.

soultrain:

thepublics:

THE COMING BARBARISM

In a 30-page user manual, Arnell detailed how his new logo was based on “the magnetic contours of Earth,” and how it would create a “breathtaking trajectory of innovation.” Alongside mock diagrams he detailed how the “establishment of a gravitational pull” would allow Pepsi to “shift from a transactional experience to an invitational expression.” Same Pepsi taste, but a slightly different logo that was supposed to revolutionize how consumers relate to cola. But once his fee was in the bank, Arnell came out and openly mocked PepsiCo, boasting that it was “all bullshit.”

This is why I love/hate advertising and the rhetoric surrounding it.

Edit: This is what I think about Pepsi’s logo.