Gartner’s Hype Cycles 2011

  1. Technology Trigger: A tech breakthrough gets the ball rolling. Commercial viability is uncertain.

  2. Peak of Inflated Expectations: Early publicity and a few success stories create buzz. Most implementations do not succeed, however.

  3. Trough of Disillusionment: Interest wanes as experiments and implementations fail to deliver. Lots of companies fail.

  4. Slope of Enlightenment: 2nd and 3rd generation versions start to emerge and bigger companies start to fund pilots.

  5. Plateau of Productivity: Mainstream adoption starts to take off. The technology’s broad market applicability and relevance are clearly paying off.