Tumblr loved the MTV Video Music Awards last night! Data is still coming in from the event, but preliminary numbers show that more than 686,000 people generated 1.3 million posts and 1.1 million likes on Tumblr on Sunday. That’s huge.
If you watched the show, it won’t shock you that the most talked-about musical group was One Direction (GIF above from morepayne), and the most talked-about performance was Miley Cyrus. Lady Gaga and 'N Sync were also very popular.
The top post so far is this picture of Miley Cyrus, Robin Thicke, and Billy Ray Cyrus from gamebrah, with more than 40k reblogs and 30k likes. Check out its incredible reblog tree - more than half its reblogs were nine or more degrees removed from the original post. It got 148 reblogs directly from followers, and another 40,300 from the rest of Tumblr. That’s some serious amplification!
We’ll update soon with more numbers. Did you watch the VMAs? Or maybe the better question is, did you post to Tumblr about them?