theatlantic: Trump’s Birther Antics Are Driving Away His Liberal Audience He may have gotten President Obama’s attention, but Donald Trump’s presidential candidacy is presumed by most people to be a stunt designed to goose ratings for his television show, “Celebrity Apprentice” on NBC. But while Trump has gotten plenty of airtime by suggesting, wrongly, that the president was not born in the United States, Nielsen rating for “Celebrity Apprentice” are lower than they were a year ago — and dropping fast. One reason Trump’s audience is abandoning him may be that, according to demographic research of primetime television viewers provided exclusively to The Atlantic by National Media Inc., a firm that places political ads on television, the audience for “Celebrity Apprentice” is among the most liberal in primetime television (see graphic above). Rather than add viewers, Trump foolishly appears to be driving them away. Read more at The Atlantic

theatlantic:

Trump’s Birther Antics Are Driving Away His Liberal Audience

He may have gotten President Obama’s attention, but Donald Trump’s presidential candidacy is presumed by most people to be a stunt designed to goose ratings for his television show, “Celebrity Apprentice” on NBC. But while Trump has gotten plenty of airtime by suggesting, wrongly, that the president was not born in the United States, Nielsen rating for “Celebrity Apprentice” are lower than they were a year ago — and dropping fast. One reason Trump’s audience is abandoning him may be that, according to demographic research of primetime television viewers provided exclusively to The Atlantic by National Media Inc., a firm that places political ads on television, the audience for “Celebrity Apprentice” is among the most liberal in primetime television (see graphic above). Rather than add viewers, Trump foolishly appears to be driving them away.

Read more at The Atlantic